Gasta Tech News: Hitwise Monthly Report
New York, N.Y., Oct. 19, 2009 - Experian® Hitwise® announced today that Google search properties accounted for 80.46 percent of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009. Yahoo! search properties, Bing search properties and Ask search properties received 7.99 percent, 7.65 percent and 3.09 percent, respectively.
The remaining 46 search engines in the Experian Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.
Percentage of Canadian searches among leading search engine providers
Domain August 2009 September 2009 Month-over-month percent change
Google search properties 79.96% 80.46% 1%
Yahoo! search properties 8.38% 7.99% -5%
Bing search properties* 8.10% 7.65% -6%
Ask search properties 2.78% 3.09% 11%
Note: Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users. The percentages for the search properties include the .ca and .com domains.
*Includes executed searches on Bing, Live.com and MSN search but does not include searches on Club.Live.com
Source: Experian Hitwise
Longer searches increase this past month
Searches averaging five to more than eight words in length increased 1 percent between August and September 2009. Searches of eight or more words increased 3 percent. The same time period showed that shorter search queries - those averaging one to four words long - were flat from month to month. Searches of two words comprised the majority of searches, amounting to 25.73 percent of all queries.
Monthly U.S. keyword breakdown by percentage of clicks
Subject August 2009 September 2009 Month-over-month percent change
One word 25.53% 25.29% -1%
Two words 25.86% 25.73% -1%
Three words 20.68% 20.64% 0%
Four words 12.47% 12.64% 1%
Five words 7.00% 7.09% 1%
Six words 3.76% 3.78% 1%
Seven words 2.04% 2.08% 2%
More than eight words 2.66% 2.74% 3%
Note: Data is based on all searches conducted on all search engines on a 12-week rolling period (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users.
Source: Experian Hitwise
Search Engines top-visited category
Experian Hitwise separates Web sites into more than 165 industry categories, and the Search Engines category came out on top, capturing 28.18 percent of all Canadian Internet visits in September 2009. The Business and Finance and Entertainment categories received the next-highest number of visits, with 15.02 percent and 14.82 percent, respectively. The categories that received the largest gain from month to month were the Sports-Fantasy category, increasing 157 percent; the Community - Humanitarian category, with a 150 percent increase; and the Computers and Internet - Internet Advertising category, increasing 114 percent.
Top 10 most popular Canadian Internet categories
Category August 2009 September 2009 Month-over-month percent change
Search Engines 28.18% 25.84% -8%
Business and Finance 15.02% 14.60% -3%
Entertainment 14.82% 13.44% -9%
Portal Frontpages 7.05% 11.50% 63%
Social Networking and Forums 10.84% 9.41% -13%
Multimedia 10.09% 9.07% -10%
Banks and Financial Institutions 8.48% 8.12% -4%
Shopping and Classifieds 7.04% 6.63% -6%
News and Media 7.27% 6.62% -9%
Email Services 4.57% 4.09% -10%
Note: Parent categories were used except for Computers and Internet, where we used the subcategories Search Engines, Social Networking and Forums, and Email Services. Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users.
Source: Experian Hitwise
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com/ca.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Monday 26 October 2009
Monday 31 August 2009
Gasta advertising
veteran ad man Herschell Gordon Lewis isn’t smitten with social media. Blogs, Facebook and Twitter aren’t likely to win his heart as marketing mediums.
Lewis, principal with Lewis Enterprises, a Fort Lauderdale direct marketing firm, spoke last week to the Florida Direct Marketing Association, where some 70 attendees were eager to hear his take on smart direct marketing copy.
These marketing executives had come to learn from a man who made his reputation as a direct marketing copywriter for such clients as Mazda USA, QVC, Omaha Steaks, AAA and the United Nations Children’s Fund.
In the business since 1973, Lewis is no traditionalist. He embraces e-mail – or any medium that can be tested and proven. Regardless of the channel, effective direct marketing is about “force communications,” or writing that “causes or convinces somebody to perform a positive act – without being objectionable or obnoxious.”
“Too many people assume that the ability to string words together and the ability to use words effectively to generate a positive reaction are parallel,” said Lewis, who seems to relish his role as a marketing provocateur. “They aren’t, any more than a business analyst is parallel to a salesperson whose writing goes directly to the bottom line.”
Lewis gave the FDMA audience a few tips to improve their skills:
* Consume, collect and compare advertisements. Read and analyze ads that speak to you – and those that don’t.
* Know and write for your audience. Forget the client, editor, yourself or the awards. Pinpoint the target audience’s demographics, and write only to them.
* Use actionable words. Instead of learn, submit or required, say discover, send or necessary. Avoid using quality, service and value; needs as a noun; “means business;” “when it comes to …” or “what’s more ….”
* For grammar, bulleted lists are strong. One exclamation point or question mark will do. And, “if your ad needs an asterisk” that leads to fine print at the bottom, he said, “then get another lawyer.”
* Offer “to you, from me” deals with a deadline. Exclusive deals from marketer to customer with a deadline drive readers to action.
* Be dispassionate about your written product. Don’t fear others’ edits of your work – including your own. In fact, leave time for the editing process. Lewis often completes his projects a day or two early so he can review his finished copy. “It gives me he chance to correct it before somebody else looks at it.”
* Embrace technology and old-school methods. E-mail is the ultimate “arm around the shoulder” bond builder. Effectively integrate traditional and modern tools for maximum results by increasing informality and persuasion, and a promise of fast action, recalled Jeff Yaniga of Pitney Bowes Management Services.
Lewis implored people to write as they speak – in quick bites, offering fast action and providing validation of the offer’s premise. Use specifics, not generalizations. On Web copy, offer ample chances to “click here.” Use a recipient’s first name whenever possible – but test the mailing to ensure the code doesn’t result in [FIRST NAME], Lewis warned.
“It never fails to amaze me how he continues to reinvent the top tips of copywriting based on today’s media,” said Dale Filhaber, president of Dataman Group, a Boca Raton direct mail and telemarketing list company. “Ten years ago, we talked solely about direct mail. Last week, we discussed 21st-century electronic marketing trends.”
FDMA President Ronald Brauner, VP of marketing communications with Assurant Solutions, appreciated the “welcomed reminders of not being afraid to ask for the sale and telling your prospect exactly what you want them to do as a result of being exposed to your marketing message.”
Ad shop pulls Lottery protest
Fort Lauderdale agency Zimmerman Advertising, which was scheduled next week to have its protest heard regarding the Florida Department of Lottery’s handling of its advertising account review, has withdrawn its protest, Lottery officials said.
Zimmerman claimed that review evaluators “either failed to follow the instructions, misunderstood the instructions, or followed the instructions in an inconsistent manner,” according to its protest.
With the Notice of Voluntary Dismissal, St. John & Partners Advertising and Public Relations of Jacksonville will be named to handle the three-year, $80 million account, Lottery spokeswoman Jackie Barreiros said.
jeffzbar@gmail.com | (954) 346-4393
Lewis, principal with Lewis Enterprises, a Fort Lauderdale direct marketing firm, spoke last week to the Florida Direct Marketing Association, where some 70 attendees were eager to hear his take on smart direct marketing copy.
These marketing executives had come to learn from a man who made his reputation as a direct marketing copywriter for such clients as Mazda USA, QVC, Omaha Steaks, AAA and the United Nations Children’s Fund.
In the business since 1973, Lewis is no traditionalist. He embraces e-mail – or any medium that can be tested and proven. Regardless of the channel, effective direct marketing is about “force communications,” or writing that “causes or convinces somebody to perform a positive act – without being objectionable or obnoxious.”
“Too many people assume that the ability to string words together and the ability to use words effectively to generate a positive reaction are parallel,” said Lewis, who seems to relish his role as a marketing provocateur. “They aren’t, any more than a business analyst is parallel to a salesperson whose writing goes directly to the bottom line.”
Lewis gave the FDMA audience a few tips to improve their skills:
* Consume, collect and compare advertisements. Read and analyze ads that speak to you – and those that don’t.
* Know and write for your audience. Forget the client, editor, yourself or the awards. Pinpoint the target audience’s demographics, and write only to them.
* Use actionable words. Instead of learn, submit or required, say discover, send or necessary. Avoid using quality, service and value; needs as a noun; “means business;” “when it comes to …” or “what’s more ….”
* For grammar, bulleted lists are strong. One exclamation point or question mark will do. And, “if your ad needs an asterisk” that leads to fine print at the bottom, he said, “then get another lawyer.”
* Offer “to you, from me” deals with a deadline. Exclusive deals from marketer to customer with a deadline drive readers to action.
* Be dispassionate about your written product. Don’t fear others’ edits of your work – including your own. In fact, leave time for the editing process. Lewis often completes his projects a day or two early so he can review his finished copy. “It gives me he chance to correct it before somebody else looks at it.”
* Embrace technology and old-school methods. E-mail is the ultimate “arm around the shoulder” bond builder. Effectively integrate traditional and modern tools for maximum results by increasing informality and persuasion, and a promise of fast action, recalled Jeff Yaniga of Pitney Bowes Management Services.
Lewis implored people to write as they speak – in quick bites, offering fast action and providing validation of the offer’s premise. Use specifics, not generalizations. On Web copy, offer ample chances to “click here.” Use a recipient’s first name whenever possible – but test the mailing to ensure the code doesn’t result in [FIRST NAME], Lewis warned.
“It never fails to amaze me how he continues to reinvent the top tips of copywriting based on today’s media,” said Dale Filhaber, president of Dataman Group, a Boca Raton direct mail and telemarketing list company. “Ten years ago, we talked solely about direct mail. Last week, we discussed 21st-century electronic marketing trends.”
FDMA President Ronald Brauner, VP of marketing communications with Assurant Solutions, appreciated the “welcomed reminders of not being afraid to ask for the sale and telling your prospect exactly what you want them to do as a result of being exposed to your marketing message.”
Ad shop pulls Lottery protest
Fort Lauderdale agency Zimmerman Advertising, which was scheduled next week to have its protest heard regarding the Florida Department of Lottery’s handling of its advertising account review, has withdrawn its protest, Lottery officials said.
Zimmerman claimed that review evaluators “either failed to follow the instructions, misunderstood the instructions, or followed the instructions in an inconsistent manner,” according to its protest.
With the Notice of Voluntary Dismissal, St. John & Partners Advertising and Public Relations of Jacksonville will be named to handle the three-year, $80 million account, Lottery spokeswoman Jackie Barreiros said.
jeffzbar@gmail.com | (954) 346-4393
Monday 10 August 2009
Europasearch the future of contextual search
Europasearch.com offers the best value for money contextual advertising platform on the web. The platform is called SearchMatch, and what is unique about Europa SearchMatch is that it allows your advert to show in the number one position for your Keywords,with no competitors. The Keywords are yours as you have purchased them already for 1 month, 3 months, 6 months or 1 year. No one can competitively click on your keywords to waste your money or raise the price of PPC, because there is no PPC. Get it? You buy your niche or direct marketing keywords for a 1,2,3, month or 1 year period.
The SearchMatch platform also allows you to buy your keywords only across the regions you are intersted in as your target market, North America, UK /Ireland, Central Europe,China, Japan, Australasia. The Keywords you buy may only be relevant to you or your brand, like 'Gucci Bags' or may be generic like 'Car Insurance'. Your keywords might be seaonal like 'Christmas hampers'in which case you may only need them for 3 months of the year for a specific region. The SearchMatch platform is the worlds first truely anti click fraud service that enables and empowers the advertiser to run the top competitive keywords to suit their budget. Not only that the Unique Five Star number one position will start to develop organic traffic as it picked up by Google and the other major search networks as a backlink on The Europasearh network.
Europasearch is a blended search engine that will bring up results for videos, news, images, and web results with one mouse click, your ad will appear across all the blended search services, so if someone searches for a how to video on 'Christmas hampers'your advert will come up first on the video search as well as the web results index. this is a great service and great tools are available on the search results page for sharing results with LinkedIn, Twitter, FaceBook, and Digg.
Europasearch currently has 165 web search engines launched across global regions and is now offering a white label search solution for countries, cities, industry, or towns. to find out more about the white label hosted search solution contact bizz@amiwired.com.
The SearchMatch platform also allows you to buy your keywords only across the regions you are intersted in as your target market, North America, UK /Ireland, Central Europe,China, Japan, Australasia. The Keywords you buy may only be relevant to you or your brand, like 'Gucci Bags' or may be generic like 'Car Insurance'. Your keywords might be seaonal like 'Christmas hampers'in which case you may only need them for 3 months of the year for a specific region. The SearchMatch platform is the worlds first truely anti click fraud service that enables and empowers the advertiser to run the top competitive keywords to suit their budget. Not only that the Unique Five Star number one position will start to develop organic traffic as it picked up by Google and the other major search networks as a backlink on The Europasearh network.
Europasearch is a blended search engine that will bring up results for videos, news, images, and web results with one mouse click, your ad will appear across all the blended search services, so if someone searches for a how to video on 'Christmas hampers'your advert will come up first on the video search as well as the web results index. this is a great service and great tools are available on the search results page for sharing results with LinkedIn, Twitter, FaceBook, and Digg.
Europasearch currently has 165 web search engines launched across global regions and is now offering a white label search solution for countries, cities, industry, or towns. to find out more about the white label hosted search solution contact bizz@amiwired.com.
Gasta and the future of contextual search
Gasta and the future of search
I can’t find my phone. What are my options for locating it?
1. Look for it
2. Ask others if they’ve seen it
3. Phone it
I would probably apply those strategies in that order as each fails. Of course, what I really want is for my phone to magically appear in my hand whenever I need it. That would be nice.
Search on the internet today is somewhere between a technology-driven stage 1 (Google, and minor variations like Wolfram Alpha and Bing) and a people-driven stage 2 (Digg, StumbleUpon, Twitter, Amazon recommendations). One might stretch the metaphor to argue that RSS, Google Alerts and the like are forms of stage 3; I’m not sure I would agree.
Technology markets typically display the following characteristics.
- Incumbents are displaced by products that are an order of magnitude better, not just 20% better.
- Product evolution is about adding value by getting closer to the user
The Internet has evolved. It has become more personal, less about static home pages and more about communication and collaboration (behaviour rather than data). This is what we would expect: The Internet is moving closer to us.
But what most people think of search has not changed significantly:
For the first 10 years, the web was primarily just a bunch of pages, and Google was an excellent tool for searching primary data.
Then we started doing mashups and social networks; these are essentially derived and dynamic forms of data and it’s not that we search differently, per se, but that we simply don’t think about search in these arenas in quite the same way. How many links away from me are you in a social network? Who is listening to the same music as me on Last.fm? What relevant experience do we have within our business? What houses are for sale on my street?
Inevitably, search will move closer to these problems, because these problems are closer to us.
Context is King
The end game for search is recognizing a context where an answer should be presented rather than sought. There are a few candidates in this field.
The semantic web garners a lot of attention (or at least it did once!). It attempts to wrap content in more meaning by enriching it with relevant keywords (I know this is a simplification, but really, who cares?). It is a rather an old fashioned view of the web because it solves an old fashioned problem — find relevant pages. It’s not that there is no room for innovation in this arena it’s jut that Google does this so well, you’re only ever go to be picking at their leftovers. Start-ups entering the search arena should be focussed on a different set of use cases.
There is a lot of talk about real time search but I think it is confused. Nothing is real time, particularly the typical examples that are given like Twitter (go talk to guys that build financial trading systems about “real-time”!).
Further, it is a rather unattractive property. I want data to arrive at the right time and real time is a narrow set of those cases (your house is on fire!). But we don’t understand what right time means so we’ll shove it at you whether you like it or not, so that when you actually need the data, it will have disappeared down the drain with the rest of the contents of the firehose.
Which returns me to my opening gambit. I want my phone to appear in my hand when I need it. How do we know when I need my phone? We start with behavioral triggers (he put his hand to his ear!) and continue to layer in those activities that provide meaning such as task-lists (I must order my groceries) or conversations (they are discussing the price of tomatoes).
Put that way it sounds a lot like the future of search belongs to collaboration: ‘What am I working on with you?’ is a the kind of behavioural question we could hang a new form of search off. What do we have to do to complete this project? That’s a context begging for unsolicited answers.
The future of search is not about better text fields and faster, smarter indexing; the future of search is about you and me.
This is a guest post by Jasper Westaway of OneDrum. Throughout the summer we’re running guest posts we like - exclusive to TC Europe - written by people on the tech scene in Europe. If you’d like to contribute get in touch. More info here.
I can’t find my phone. What are my options for locating it?
1. Look for it
2. Ask others if they’ve seen it
3. Phone it
I would probably apply those strategies in that order as each fails. Of course, what I really want is for my phone to magically appear in my hand whenever I need it. That would be nice.
Search on the internet today is somewhere between a technology-driven stage 1 (Google, and minor variations like Wolfram Alpha and Bing) and a people-driven stage 2 (Digg, StumbleUpon, Twitter, Amazon recommendations). One might stretch the metaphor to argue that RSS, Google Alerts and the like are forms of stage 3; I’m not sure I would agree.
Technology markets typically display the following characteristics.
- Incumbents are displaced by products that are an order of magnitude better, not just 20% better.
- Product evolution is about adding value by getting closer to the user
The Internet has evolved. It has become more personal, less about static home pages and more about communication and collaboration (behaviour rather than data). This is what we would expect: The Internet is moving closer to us.
But what most people think of search has not changed significantly:
For the first 10 years, the web was primarily just a bunch of pages, and Google was an excellent tool for searching primary data.
Then we started doing mashups and social networks; these are essentially derived and dynamic forms of data and it’s not that we search differently, per se, but that we simply don’t think about search in these arenas in quite the same way. How many links away from me are you in a social network? Who is listening to the same music as me on Last.fm? What relevant experience do we have within our business? What houses are for sale on my street?
Inevitably, search will move closer to these problems, because these problems are closer to us.
Context is King
The end game for search is recognizing a context where an answer should be presented rather than sought. There are a few candidates in this field.
The semantic web garners a lot of attention (or at least it did once!). It attempts to wrap content in more meaning by enriching it with relevant keywords (I know this is a simplification, but really, who cares?). It is a rather an old fashioned view of the web because it solves an old fashioned problem — find relevant pages. It’s not that there is no room for innovation in this arena it’s jut that Google does this so well, you’re only ever go to be picking at their leftovers. Start-ups entering the search arena should be focussed on a different set of use cases.
There is a lot of talk about real time search but I think it is confused. Nothing is real time, particularly the typical examples that are given like Twitter (go talk to guys that build financial trading systems about “real-time”!).
Further, it is a rather unattractive property. I want data to arrive at the right time and real time is a narrow set of those cases (your house is on fire!). But we don’t understand what right time means so we’ll shove it at you whether you like it or not, so that when you actually need the data, it will have disappeared down the drain with the rest of the contents of the firehose.
Which returns me to my opening gambit. I want my phone to appear in my hand when I need it. How do we know when I need my phone? We start with behavioral triggers (he put his hand to his ear!) and continue to layer in those activities that provide meaning such as task-lists (I must order my groceries) or conversations (they are discussing the price of tomatoes).
Put that way it sounds a lot like the future of search belongs to collaboration: ‘What am I working on with you?’ is a the kind of behavioural question we could hang a new form of search off. What do we have to do to complete this project? That’s a context begging for unsolicited answers.
The future of search is not about better text fields and faster, smarter indexing; the future of search is about you and me.
This is a guest post by Jasper Westaway of OneDrum. Throughout the summer we’re running guest posts we like - exclusive to TC Europe - written by people on the tech scene in Europe. If you’d like to contribute get in touch. More info here.
Sunday 9 August 2009
FAQ on Gasta white label solution
FAQ on Gasta white label solution
How will our branded site receive traffic?
a) Case 1 - A new domain with no existing traffic or index on Google
· As a Gasta Partner you will be connected with 200 active sites on the Gasta Network that have over 110,000 indexed pages in Google
· Our network will cross promote you internally across all our sites (http://gasta.com/ads/adnetwork)
· Gasta serves between 250k to 500k searches a day <-- We will push you domain
· You domain will be picked up and indexed on Google within 24-72 hours of launching
· Case example Gasta.cn <- when initially launched it was index with over 12,000 pages on Google with 6 weeks
b) Case 2 - Existing domain
· You can bring in an existing domain
· As previous applies.
Will we need to SEO the site our selves
· No, our sites are completely SEO optimised using our platform. The only thing we start out doing is creating a dictionary of keywords that describe your site (see - baroneracing.com HomePage) - this leverages and helps search engines both understand and create an index for you site.
· Our system takes care of the rest - for example Google SiteMaps, Meta Titles etc.
· We can provide you with a complete admin interface that allows you to tweak and add keywords and SEO mark-up or we can care-take this for you.
Who will host it?
· We can will host it - however we can offer to install the site on your own server if you wish.
Can we customize the links on the home page
a) Standard implementation (eg. baroneracing.com or gasta.com)
· Yes, the home page is completely customisable.
· The standard layout will allow you to change the keywords (tabbed directory) and ALL text on the home page.
· This is controlled from your admin area, or care-taken by our support team.
b) Custom implementation
· We can 100% create a customised homepage for you - alternative designs or new features as you request
Will there be adsense ads in our result page
· You can turn ads on and off via the control panel.
· If you wish to have adsense (or any other simliar third party ads) you can control them from you control panel.
· Your ads, your revenue, your option.
Note: On Ads
· The Gasta White Label has it's own version of adsense built in. We call these 'InstantAds' and 'SearchMatch'.
· Using the example http://gasta.com/Search/casino
o Draw you focus to the top left logo and the grey bar - directly below this is 'SearchMatch'.
o Now to the right column and at the top - notice your ad - this is 'InstantAds'.
· You can control the number of ads you wish to display in each unit via the admin.
· Both ad types can cross pollinate with each other.
· The Ad scope (this is how the system decides what ads to be displayed) can be set to 'exact' or 'universal'
o 'exact' is a direct keyword or contextual match
o 'universal' - display an exact match first (if available) and always display 'ad stock' regardless.
In addition
· You can sell you ad space if desired directly.
· You can create your own network of related sites.
· You can export you ads to existing sites (similar to Google Adsense)
· We can sell ad space for you.
· Turn the feature off.
I would suggest that the ads system be filled with a library of your corporate and associated network services and set to universally be displayed.
Gasta white label solution comes in three partnered solutions.
Basic
· We retain control of all Ads and Revenue including Google, SearchMatch, InstantAds and other third party campaigns
· Only the logo and keywords can be customised
· Branding and Copyright remains as part of the Gasta Network
Partnered
· As part of the Gasta Search Network all advertising revenue sold to third parties via your domain is split evenly on SearchMatch & InstantAds.
· All third party advert revenue (eg. Google Adsense, Trade Doubler etc.) on your site is 100% is retained by your company.
· You will receive a 50% discount on all adverts you place across the entire Gasta Network.
· Ad revenue sharing is completely optional. You may turn the ad system off.
· Initial set-up cost
Dedicated
· 100% Control of Ad system and 100% retained Advertising revenue
· 100% Branding as Your Company
· Create your own Exclusive Ad Network and Ad Content.
In addition we can provide you with a completely bespoke design. We can offer to redesign the home page or results page to suit your company needs.
How will our branded site receive traffic?
a) Case 1 - A new domain with no existing traffic or index on Google
· As a Gasta Partner you will be connected with 200 active sites on the Gasta Network that have over 110,000 indexed pages in Google
· Our network will cross promote you internally across all our sites (http://gasta.com/ads/adnetwork)
· Gasta serves between 250k to 500k searches a day <-- We will push you domain
· You domain will be picked up and indexed on Google within 24-72 hours of launching
· Case example Gasta.cn <- when initially launched it was index with over 12,000 pages on Google with 6 weeks
b) Case 2 - Existing domain
· You can bring in an existing domain
· As previous applies.
Will we need to SEO the site our selves
· No, our sites are completely SEO optimised using our platform. The only thing we start out doing is creating a dictionary of keywords that describe your site (see - baroneracing.com HomePage) - this leverages and helps search engines both understand and create an index for you site.
· Our system takes care of the rest - for example Google SiteMaps, Meta Titles etc.
· We can provide you with a complete admin interface that allows you to tweak and add keywords and SEO mark-up or we can care-take this for you.
Who will host it?
· We can will host it - however we can offer to install the site on your own server if you wish.
Can we customize the links on the home page
a) Standard implementation (eg. baroneracing.com or gasta.com)
· Yes, the home page is completely customisable.
· The standard layout will allow you to change the keywords (tabbed directory) and ALL text on the home page.
· This is controlled from your admin area, or care-taken by our support team.
b) Custom implementation
· We can 100% create a customised homepage for you - alternative designs or new features as you request
Will there be adsense ads in our result page
· You can turn ads on and off via the control panel.
· If you wish to have adsense (or any other simliar third party ads) you can control them from you control panel.
· Your ads, your revenue, your option.
Note: On Ads
· The Gasta White Label has it's own version of adsense built in. We call these 'InstantAds' and 'SearchMatch'.
· Using the example http://gasta.com/Search/casino
o Draw you focus to the top left logo and the grey bar - directly below this is 'SearchMatch'.
o Now to the right column and at the top - notice your ad - this is 'InstantAds'.
· You can control the number of ads you wish to display in each unit via the admin.
· Both ad types can cross pollinate with each other.
· The Ad scope (this is how the system decides what ads to be displayed) can be set to 'exact' or 'universal'
o 'exact' is a direct keyword or contextual match
o 'universal' - display an exact match first (if available) and always display 'ad stock' regardless.
In addition
· You can sell you ad space if desired directly.
· You can create your own network of related sites.
· You can export you ads to existing sites (similar to Google Adsense)
· We can sell ad space for you.
· Turn the feature off.
I would suggest that the ads system be filled with a library of your corporate and associated network services and set to universally be displayed.
Gasta white label solution comes in three partnered solutions.
Basic
· We retain control of all Ads and Revenue including Google, SearchMatch, InstantAds and other third party campaigns
· Only the logo and keywords can be customised
· Branding and Copyright remains as part of the Gasta Network
Partnered
· As part of the Gasta Search Network all advertising revenue sold to third parties via your domain is split evenly on SearchMatch & InstantAds.
· All third party advert revenue (eg. Google Adsense, Trade Doubler etc.) on your site is 100% is retained by your company.
· You will receive a 50% discount on all adverts you place across the entire Gasta Network.
· Ad revenue sharing is completely optional. You may turn the ad system off.
· Initial set-up cost
Dedicated
· 100% Control of Ad system and 100% retained Advertising revenue
· 100% Branding as Your Company
· Create your own Exclusive Ad Network and Ad Content.
In addition we can provide you with a completely bespoke design. We can offer to redesign the home page or results page to suit your company needs.
Saturday 8 August 2009
gasta web 2.0
About Gasta
Started in Belfast, Northern Ireland in 1998 Gasta is a global search engine and web directory. Translated into six Languages, Gasta has now launched search engines in Spanish, Italian, Japanese, Chinese, French, & German,
Gasta has now launched SearchMatch paid inclusion programs for all 400 of its search engines and sees paid listings as the future of Internet marketing enabling and empowering advertisers to bid on niche contextual Keywords and phrases that are directly related to their business. Gasta organic growth of traffic extends the long tail of keywords and adds added value to all our client campaigns.
Platform
Gasta is written in MVC Asp.net, C#, and XML, Jscript,
Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.
Geo Targeting
Gasta automatically includes effective Geo Targeting of advertising across regions so the user searching in Dublin receives adverts from Dublin and UK Regions and the user searching in New York receives inventory from USA regions.
More than 97% of gasta.com users live and/or work in the regional search areas the index is aimed at. This offers an extremely focused way of targeting prospective customers. Localize to globalize. With Gasta.com you the advertiser only pay for the traffic you receive. Gasta.com has a unique featured Site scheme allows you to directly gear expenditure to traffic. This is the most cost effective method with no wasted clicks.
Diverse User Base
Gasta.com search results are rendered by a network of Search Partners ranging from major Internet brands to organizations who specifically address the Region. Gasta has also implemented social marketing tools on all search results to share video, news, images, blogs, and web results as well as the actual SearchMatch ad itself. A unique service for a search engine.
Gasta.com has a more focussed appeal because it is targeted directly to a local audience
Ad Management
24/7 Ad Campaign Management access your account and manage your listings 24 hours a day, 7 days a week, with the gasta.com Management and bid System
Gasta white Label solution
The Gasta Hosted white label solution can be launched in a matter of minutes and offers a variety of solutions and ad platforms to Partners. These search engines can start earning revenues as soon as they are launched with a variety of monetisation features such as preloaded Google Adsense and SearchMatch and InstantAds platforms. Gasta has now launched white label partner sites in India, USA, and Australia. We are currently seeking regional partners in China, Singapore, and Latin America.
Partners
Gasta partners include:
Services: Microsoft Bing, Google, Miva, ABC Search, Adify, BT, Mirago UK, Admeld, Adconion,
Social Marketing: LinkedIn, FaceBook, Twitter, Digg, Stumbleupon, Bebo,
Content : BBC, Irish Times, Irish News, Belfastmedia group, FlashSeek,
Francis Higgins
bizz@amiwired.com
Started in Belfast, Northern Ireland in 1998 Gasta is a global search engine and web directory. Translated into six Languages, Gasta has now launched search engines in Spanish, Italian, Japanese, Chinese, French, & German,
Gasta has now launched SearchMatch paid inclusion programs for all 400 of its search engines and sees paid listings as the future of Internet marketing enabling and empowering advertisers to bid on niche contextual Keywords and phrases that are directly related to their business. Gasta organic growth of traffic extends the long tail of keywords and adds added value to all our client campaigns.
Platform
Gasta is written in MVC Asp.net, C#, and XML, Jscript,
Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.
Geo Targeting
Gasta automatically includes effective Geo Targeting of advertising across regions so the user searching in Dublin receives adverts from Dublin and UK Regions and the user searching in New York receives inventory from USA regions.
More than 97% of gasta.com users live and/or work in the regional search areas the index is aimed at. This offers an extremely focused way of targeting prospective customers. Localize to globalize. With Gasta.com you the advertiser only pay for the traffic you receive. Gasta.com has a unique featured Site scheme allows you to directly gear expenditure to traffic. This is the most cost effective method with no wasted clicks.
Diverse User Base
Gasta.com search results are rendered by a network of Search Partners ranging from major Internet brands to organizations who specifically address the Region. Gasta has also implemented social marketing tools on all search results to share video, news, images, blogs, and web results as well as the actual SearchMatch ad itself. A unique service for a search engine.
Gasta.com has a more focussed appeal because it is targeted directly to a local audience
Ad Management
24/7 Ad Campaign Management access your account and manage your listings 24 hours a day, 7 days a week, with the gasta.com Management and bid System
Gasta white Label solution
The Gasta Hosted white label solution can be launched in a matter of minutes and offers a variety of solutions and ad platforms to Partners. These search engines can start earning revenues as soon as they are launched with a variety of monetisation features such as preloaded Google Adsense and SearchMatch and InstantAds platforms. Gasta has now launched white label partner sites in India, USA, and Australia. We are currently seeking regional partners in China, Singapore, and Latin America.
Partners
Gasta partners include:
Services: Microsoft Bing, Google, Miva, ABC Search, Adify, BT, Mirago UK, Admeld, Adconion,
Social Marketing: LinkedIn, FaceBook, Twitter, Digg, Stumbleupon, Bebo,
Content : BBC, Irish Times, Irish News, Belfastmedia group, FlashSeek,
Francis Higgins
bizz@amiwired.com
Friday 7 August 2009
Gasta SearchMatch
Your Customers Are Online: Can They Find Your Website?
The search world is fluid; keywords, rankings, links and more change everyday, and define your brands online success or failure. Help your customers find your products and services by effectively promoting your online brand with proven techniques. A recent Datran Media survey found 57% of marketing executives identified search marketing as one of the strongest advertising mediums for their company. Another 54% indicated that they have increased budgets for search while decreasing offline and direct marketing efforts.
Gasta SearchMatch™ now offering the best value for European keyword advertising across 200+ internet search engines. Get your niche targeted keywords now with a unique Instant Ad Free/
Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.
The search world is fluid; keywords, rankings, links and more change everyday, and define your brands online success or failure. Help your customers find your products and services by effectively promoting your online brand with proven techniques. A recent Datran Media survey found 57% of marketing executives identified search marketing as one of the strongest advertising mediums for their company. Another 54% indicated that they have increased budgets for search while decreasing offline and direct marketing efforts.
Gasta SearchMatch™ now offering the best value for European keyword advertising across 200+ internet search engines. Get your niche targeted keywords now with a unique Instant Ad Free/
Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.
Thursday 26 March 2009
Gasta Tech News: NISP CONNECT’s Expanded £25k Awards
NISP CONNECT’s Expanded £25k Awards renews its ‘search for the next big thing’
Following a record performance in 2008, Northern Ireland Science Park (NISP CONNECT) has launched an expanded £25k Awards for this year’s search to uncover ‘the next big thing’ within the local research and business community.
Sponsored by the Bank of Ireland, Invest NI, QUB and the University of Ulster Business School, NISP CONNECT’s £25K Awards have been designed to flush out Northern Ireland’s hottest intellectual property concepts and then transform them into commercialised, market-ready products.
2008 was a breakthrough year for the £25K Awards:
• a record 71 teams entered
• of last year’s top 20 finalists, 18 teams plan to execute their business models by incorporating a company or licensing their technology
• 40 people from the private sector volunteered support to mentor or judge the teams
• two of the biggest names in UK venture capitalism were drafted in along the way to judge the finalists: Donald Fitzmaurice, Partner at ePlanet Ventures which has yielded successful exits with an aggregate market value of over $20 Billion; and Sigurður Sævarsson of Thule Investments.
As a result, additional research centres – Agri-Food and Biosciences Institute; QUESTOR; College for Agriculture, Food and Rural Enterprise – are getting behind the awards for the first time.
NISP CONNECT Director Steve Orr said it was “hugely encouraging to see all sections of the business and research community working together and demonstrating the practical benefits of being associated with the competition”.
He added: “This competition is all about tooling up young innovators for the marketplace and creating a much-needed pipeline of new start ups. And this year we intend to broaden access to the wider research community and to focus on creating even more business start ups.
“The level of support and advice available through the £25K Award is invaluable for start up companies – more so in the current climate. We want to see ever greater numbers of entrants coming forward and successfully going to market.”
Bernard Rooney, Bank of Ireland Regional Manager, Commercial Banking, said: “Following the success of last year’s £25k Awards, Bank of Ireland are proud to announce that they will be renewing their sponsorship for 2009. Building on our partnership with Northern Ireland Science Park, we are pleased to be associated with ‘the search for the next big thing’ and to assist in any way we can to help bring innovative concepts to the market. This can be through offering financial advice and support along with Bank of Ireland packages such as Essential for Business tailored for start-ups and SME’s.”
Bernard added: “£25k Awards is a prestigious competition, providing an excellent opportunity for individuals or teams to think differently about their innovative project or ideas and provide more value for the end user, with the assistance of mentors. There is a key theme of forward thinking within the awards as it focuses on innovation and its main purpose is to identify, qualify, prepare and present technological projects or services that will lead Northern Ireland down the route of innovation and help create jobs in the future. It will be interesting to see what entries come through this year’s £25k awards in its 9th year of running.”
Concluding, Steve Orr said: “NISP CONNECT is designed to bring people, technology and capital together to drive innovation and create wealth. Participation not only improves end product, but also boosts the confidence and competencies of people behind the product. We are determined to continue to expand and extend the benefits of the £25K Awards to an even wider spectrum of people.”
To enter, participants must submit a two-page concept plan within one of four categories (Hitech; Biotech; CleanTECH; and Digital Media) by the deadline of Friday April 24 2009. Following this, the next phase of the awards will see the field whittled down the best 20 teams who then go forward for the QuickPitch Competition.
Further information on how to register is available online at http://www.nisp.co.uk/25k-award-09-home.aspx and by contacting Roisin Clancy on 028 9073 7800.
Publisher Contact Information:
Northern Ireland Science Park
028 9039 3837
g.mcgimpsey@morrowcommunications.com
Following a record performance in 2008, Northern Ireland Science Park (NISP CONNECT) has launched an expanded £25k Awards for this year’s search to uncover ‘the next big thing’ within the local research and business community.
Sponsored by the Bank of Ireland, Invest NI, QUB and the University of Ulster Business School, NISP CONNECT’s £25K Awards have been designed to flush out Northern Ireland’s hottest intellectual property concepts and then transform them into commercialised, market-ready products.
2008 was a breakthrough year for the £25K Awards:
• a record 71 teams entered
• of last year’s top 20 finalists, 18 teams plan to execute their business models by incorporating a company or licensing their technology
• 40 people from the private sector volunteered support to mentor or judge the teams
• two of the biggest names in UK venture capitalism were drafted in along the way to judge the finalists: Donald Fitzmaurice, Partner at ePlanet Ventures which has yielded successful exits with an aggregate market value of over $20 Billion; and Sigurður Sævarsson of Thule Investments.
As a result, additional research centres – Agri-Food and Biosciences Institute; QUESTOR; College for Agriculture, Food and Rural Enterprise – are getting behind the awards for the first time.
NISP CONNECT Director Steve Orr said it was “hugely encouraging to see all sections of the business and research community working together and demonstrating the practical benefits of being associated with the competition”.
He added: “This competition is all about tooling up young innovators for the marketplace and creating a much-needed pipeline of new start ups. And this year we intend to broaden access to the wider research community and to focus on creating even more business start ups.
“The level of support and advice available through the £25K Award is invaluable for start up companies – more so in the current climate. We want to see ever greater numbers of entrants coming forward and successfully going to market.”
Bernard Rooney, Bank of Ireland Regional Manager, Commercial Banking, said: “Following the success of last year’s £25k Awards, Bank of Ireland are proud to announce that they will be renewing their sponsorship for 2009. Building on our partnership with Northern Ireland Science Park, we are pleased to be associated with ‘the search for the next big thing’ and to assist in any way we can to help bring innovative concepts to the market. This can be through offering financial advice and support along with Bank of Ireland packages such as Essential for Business tailored for start-ups and SME’s.”
Bernard added: “£25k Awards is a prestigious competition, providing an excellent opportunity for individuals or teams to think differently about their innovative project or ideas and provide more value for the end user, with the assistance of mentors. There is a key theme of forward thinking within the awards as it focuses on innovation and its main purpose is to identify, qualify, prepare and present technological projects or services that will lead Northern Ireland down the route of innovation and help create jobs in the future. It will be interesting to see what entries come through this year’s £25k awards in its 9th year of running.”
Concluding, Steve Orr said: “NISP CONNECT is designed to bring people, technology and capital together to drive innovation and create wealth. Participation not only improves end product, but also boosts the confidence and competencies of people behind the product. We are determined to continue to expand and extend the benefits of the £25K Awards to an even wider spectrum of people.”
To enter, participants must submit a two-page concept plan within one of four categories (Hitech; Biotech; CleanTECH; and Digital Media) by the deadline of Friday April 24 2009. Following this, the next phase of the awards will see the field whittled down the best 20 teams who then go forward for the QuickPitch Competition.
Further information on how to register is available online at http://www.nisp.co.uk/25k-award-09-home.aspx and by contacting Roisin Clancy on 028 9073 7800.
Publisher Contact Information:
Northern Ireland Science Park
028 9039 3837
g.mcgimpsey@morrowcommunications.com
Thursday 12 March 2009
Top SEO Services for Belfast, Northern Ireland.
Gasta.com is the grandaddy of online marketing in the Northern Ireland region having been online in one form or another since 1997 AMI have been working consistently with a network of groups, Surfni.com, and small SME's to develop a sharp and professional service. SEO was relatively slow to catch on in the region and now good seo services are a compelling and dynamic part of the Northern Ireland online strategy.
Gasta.com offer the consistently best services in SEO and Oraganic and Paid listings through its massive search engine network across all of Northern Ireland and well beyond.
There are many other smaller companies that offer seo services In Ireland but none can compare with The InstantAd and SearchMatch services on the Gasta Network. InstantAds alone offer unlimited keywords and the top 5 star rating of SearchMatch in the number one position is hard to beat.
Another company that does good work and has a good work ethic is CodeFixer Run by former Gasta employee Michael Wall CodeFixer is full of tips and tricks accumolated with almost a decade of expierince.
Gasta.com offer the consistently best services in SEO and Oraganic and Paid listings through its massive search engine network across all of Northern Ireland and well beyond.
There are many other smaller companies that offer seo services In Ireland but none can compare with The InstantAd and SearchMatch services on the Gasta Network. InstantAds alone offer unlimited keywords and the top 5 star rating of SearchMatch in the number one position is hard to beat.
Another company that does good work and has a good work ethic is CodeFixer Run by former Gasta employee Michael Wall CodeFixer is full of tips and tricks accumolated with almost a decade of expierince.
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