SEO Belfast

UK / Ireland Adzones for Gasta search network

2010-11-13T08:02:00.000-08:00

Gasta Network UK / Ireland adzones

* allinoneinsurance.eu
* americanos.gasta.com
* andersonstown.com
* andersonstown.net
* antrimtown.com
* ardglass.com
* armaghcity.org
* baldoyle.com
* ballsbridge.net
* ballyboden.com
* ballycastle.net
* ballyfermot.net
* ballymena.org
* ballymun.net
* ballynahinch.org
* baroneracing.com
* belfastcitycentre.com
* belfastlaganside.com
* belfastlaganside.com
* belfastonline.com
* belfastonline.net
* belfastwest.com
* bellaghy.com
* bellvue.net
* bessbrook.net
* blanchardstown.net
* botanicavenue.com
* boucherroad.com
* castlewellan.net
* cathedralquarter.com
* cavehill.net
* clarendondock.com
* coalisland.net
* colerainetown.com
* cookstown.org
* coolock.com
* cornmarket.com
* crawfordsburn.com
* crumlin.net
* cushendall.net
* cushendun.net
* danesfort.com
* derrycity.net
* doire.com
* doire.net
* donnybrook.net
* donnycarney.com
* downtownbelfast.com
* dublin4.net
* dublincitylive.com
* dublincityonline.com
* dublindocklands.net
* dublinharbour.com
* dublinnorthside.com
* dublinproperties.com
* dublinsouthside.com
* dungannon.net
* dungiven.net
* ebuyer.biz
* europasearch.co.uk
* europasearch.com
* finaghy.com
* forestside.com
* foyleside.com
* gasta.co.uk
* gasta.co.za
* gasta.com
* gasta.eu
* gasta.ie
* gasta.in
* gasta.tv
* gasta.us
* gastaplayzone.co.uk
* glenavy.net
* glensofantrim.net
* globalgateway.eu
* goatstown.com
* greatvictoriastreet.com
* greenisland.net
* groovle.biz
* haroldscross.com
* howth.net
* inchicore.com
* irvinestown.com
* isearchoz.com
* jordanstown.com
* jordanstown.net
* kilmainham.com
* ladybrook.com
* laganvalley.com
* lanyonquay.com
* latam.gasta.com
* latinamerica.gasta.com
* lenadoon.com
* lisburncity.net
* lisburnroad.com
* lisburnroad.net
* lisnaskea.net
* lurgan.net
* maghera.net
* magherafelt.net
* malonepark.com
* maloneroad.com
* matissemarketing.com
* merrionsquare.com
* money.gasta.com
* mufcsearch.co.uk
* mufcsearch.com
* newrycity.net
* newtownabbey.net
* newtownbutler.com
* northbelfast.net
* oconnellstreet.net
* ormeau.com
* penthousebelfast.com
* penthousedocklands.com
* penthousedublin.com
* penthouselondon.com
* phibsborough.com
* phoenixpark.org
* portstewart.net
* propertiesbelfast.com
* propertyarmagh.com
* propertybarnsley.com
* propertybelfast.com
* propertybelgravia.com
* propertybirmingham.com
* propertyblackburn.com
* propertybolton.com
* propertybrighton.com
* propertybristol.com
* propertybrittany.com
* propertyburnley.com
* propertybury.com
* propertybury.com
* propertycambridge.com
* propertychelmsford.com
* propertychelsea.com
* propertycheltenham.com
* propertycheshire.com
* propertycityoflondon.com
* propertycolchester.com
* propertycotswolds.com
* propertycrewe.com
* propertydarlington.com
* propertyderry.com
* propertyderry.com
* propertydocklands.com
* propertydoncaster.com
* propertydonegal.com
* propertydonegal.com
* propertydublin.com
* propertyedinburgh.com
* propertyengland.com
* propertygloucester.com
* propertyguernsey.com
* propertyhalifax.com
* propertyhampstead.com
* propertyhereford.com
* propertyipswich.com
* propertyisleofman.com
* propertyjersey.com
* propertykensington.com
* propertykent.com
* propertyknightsbridge.com
* propertylakedistrict.com
* propertyleicester.com
* propertylincoln.com
* propertyliverpool.com
* propertylondon.net
* propertyluton.com
* propertymanchester.com
* propertymansfield.com
* propertymayfair.com
* propertymiddlesbrough.com
* propertynewcastle.net
* propertynireland.com
* propertynormandy.com
* propertynorthampton.com
* propertynorwich.com
* propertyoldham.com
* propertyontv.com
* propertyoxford.net
* propertypeterborough.com
* propertyreading.com
* propertyrotherham.com
* propertysalisbury.com
* propertysheffield.com
* propertysoutheast.com
* propertysouthwest.com
* propertystockport.com
* propertysunderland.com
* propertysurrey.com
* propertytorquay.com
* propertywatford.com
* propertywigan.com
* propertywindsor.com
* propertywirral.com
* propertywrexham.com
* propertyyork.net
* queensisland.com
* ranelagh.net
* royalavenue.com
* searchgame.co.uk
* southarmagh.com
* southbelfast.com
* southbelfast.net
* stranmillis.com
* surfni.com
* talash.in
* titanicquarter.net
* travel.gasta.com
* ukproperty.net
* westbelfast.com
* westbelfast.net
* westbelfastonline.com
* westdublin.com

* Advertise
* Contact
* Privacy
* T & Cs

Gasta Tech Update : $2.5 Billion in Ad Spending

2010-02-11T09:35:00.000-08:00

Social Networks to Get $2.5 Billion in Ad Spending in 2010
by Jason Hahn

Gasta.com and Gasta.es consistently the most top performing web search engines outside the big three. Online since 1997 Gasta.com has now grown into a 900 strong network regional search engines

Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.

eMarketer forecasts that $2.5 billion will be spent on ads on online social networks worldwide in 2010, up 14 percent from the $2.2 billion spent in 2009. About $1.3 billion will be spent in the U.S. alone.

In 2008, $2.0 billion was spent on ads on these sites worldwide, a 61 percent increase from 2007. The company projects that this figure will reach $2.9 billion in 2011, which would be a 13 percent increase.

Approximately 64 percent of U.S. Internet users will interact with user-generated content in 2010, while 26 million U.S. adults will use Twitter at least once a month, according to eMarketer. Oh, and mobile social networks will reach 223 million people around the globe.

Williamson refers to eight separate surveys, with each showing that the majority of U.S. marketers are already using social media.

For example, the University of Massachusetts Dartmouth Center for Marketing Research indicates that 80.0 percent of marketers in the U.S. are using social media, a dramatic increase from 49.0 percent in 2008.

But with great spending comes great room for error, according to Geoff Ramsey, CEO of eMarketer. The “enormity of this opportunity leads many marketers to chase after every technique, tactic and metric that passes them by,” he said.

“Instead, marketers should focus on fewer but better-defined objectives—and remember that listening, establishing trust, adding value and projecting authenticity are among the best practices that are critical to their success with social media,” writes Williamson.

According to comScore’s “The 2009 U.S. Digital Year in Review,” Yahoo! Sites continued its reign as the top publisher of display ads from December 2008 to November 2009, with 521.2 billion impressions.

However, Fox Interactive Media, led by MySpace, was second on the list with 367.6 billion impressions, followed by Facebook with 329.6 billion impressions.

Microsoft Sites was fourth with 218.1 billion impressions, AOL was fifth with 192.2 billion impressions and Google Sites was sixth with 69.9 billion impressions.

eBay (36.4 billion), Glam Media (24.8 billion), Amazon Sites (21.7 billion) and United Online, Inc. (19.5 billion) rounded out the top 10 list, according to comScore.

Facebook recently took over the display ads on its site from Microsoft, which was a shift from their original deal in 2006. Microsoft will continue to handle text ads and is claiming that the search agreement with Facebook is being expanded.

Gasta.com update: Advantage NI and UnLtd

2010-02-08T08:40:00.000-08:00

Advantage NI and UnLtd – The Foundation for Social Entrepreneurs have come together on Social Enterprise Day to launch a £20,000 scholarship fund to support young people across Northern Ireland who have an entrepreneurial solution to a social problem.

The ‘Impact’ programme offers budding social entrepreneurs under the age of 31, the opportunity to research and develop an idea that will create social change. Training, one-to-one guidance and an attractive funding package of up to £5000 to help kick start their project is on offer. The emphasis of ‘Impact’ is on providing tailored support to the young person so that they can develop their entrepreneurial skills to set up a social venture. You can sign up at www.advantage-ni.com/impact.

Social enterprise is a model that is fast gaining recognition in Northern Ireland. Although the terminology may be new, social enterprises have actually been around for quite some time. Credit unions, housing associations and community development trusts are woven throughout our society and high profile social enterprises such as John Bird’s ‘Big Issue’ and Jamie Oliver’s ‘15’ have encouraged others to improve society by setting up their own.

Quiet simply, social enterprises are businesses that exist to address a social or environmental need. Social Entrepreneurs are the visionaries behind them. We know this programme will support the next generation of Social Entrepreneurs in Northern Ireland.

If you would like to find out more about how you can make an Impact, log on to www.advantage-ni.com/impact

Thanks

The Advantage Team

Gasta Tech News: Emerging Markets More Tech Savvy

2010-01-21T10:52:00.000-08:00

Gasta & Europasearch.com networks
Emerging Markets More Tech Savvy Than Mature Markets

Consumers in the U.S. are utilizing more advanced technologies now than they were two years ago, but they may be lagging behind their counterparts in emerging markets.

According to a recent report conducted by Accenture, computers (desktop or laptop), mobile phones and DVD players are the most-owned devices in the U.S. in 2009.

Regular (CRT or tube) TVs are on the decline, as 77 percent of respondents owned them in 2007, 70 percent in 2008 and 66 percent in 2009. On the other hand, high-definition plasma or LCD TVs have risen from 26 percent in 2007, 39 percent in 2008 and 52 percent in 2009.

Web-enabled mobile phones/smartphones were owned by 29 percent of respondents in 2009, up from 17 percent in 2008 and just 8 percent in 2007.

GPS devices (32 percent), Blu-ray players (13 percent), netbooks (10 percent), e-books (5 percent) and 3D TVs (3 percent) were all new devices included in the 2009 study, which gleaned responses from 2,000 respondents.

Still, Accenture notes that consumers in emerging markets are twice as likely as those in mature markets to buy and use consumer technology in the next year, and are even more willing to pay a premium for “environmentally friendly” consumer electronic products.

The 2010 “Consumer Electronics Products and Services Usage Report” is based on a survey of 16,000 consumers in four “mature” countries (U.S., Germany, France, Japan) and four “emerging” countries (China, India, Malaysia, Singapore).

Among the online activities that Internet users in emerging markets participate in more than those in mature markets are listening to music online (78 percent vs. 58 percent), watching/posting videos on the Internet (74 percent vs. 59 percent), connecting with people on social networking sites (81 percent vs. 50 percent), watching videos on a mobile phone or other mobile device (48 percent vs. 23 percent) and microblogging (35 percent vs. 13 percent).

Accenture also noted that consumers in emerging markets were more than two-and-a-half times as likely to buy a smartphone during the next year (52 percent vs. 20 percent) and more than twice as likely to have purchased a smartphone in the past year (67 percent vs. 32 percent).

Mobile phones are set to overtake PCs around the globe as the most common device for Web access by 2013, according to Gartner. The company forecasts that by then, there will be 1.82 billion browser-equipped enhanced phones, more than the 1.78 billion PCs that will be in use then.

by Jason Hahn
Sources:

http://www.emarketer.com/Article.aspx?R=1007465

http://newsroom.accenture.com/article_display.cfm?article_id=4921

https://microsite.accenture.com/landing_pages/consumertechnologyusage/Documents/AccentureConsumerTech2010.pdf

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120590

Gasta SEO: Getting Social

2010-01-20T10:40:00.000-08:00

Get on Gasta Search Network and Get Help With Your SEO by Getting Social

In today’s online market place it is important for all business and entrepreneurs to realize that the playing field has changed quite drastically over the last few years. There are many new platforms and websites that businesses can eagerly leverage to drive new exposure, traffic and eye balls than there ever has been before. Social Media Marketing technology has made it much easier to become visible online and it is up to you as a business owner to take advantage of this technology.

White Paper of the Day

Launching a blog and having an active Twitter and Facebook account go hand in hand. If you don’t understand why that is not important yet just realize that having both is the first step to building new qualified website visitors. At the very least make it a point to have both created as soon as possible and worry how to incorporate into your marketing strategy after, your audience is waiting. After you launch your blog there are many sure fire ways to build new networks of happy customers and potential clients. Twitter and Facebook will be a nice meeting place for them to join and meet but it will be the blog that gets them there. When you launch a blog and start writing new posts you will most likely have to get those blog posts out there a bit at first to start building up new loyal readers. Once you have your Facebook and Twitter accounts all built with nice little links and great profile images you can sync the Twitter account along with your Facebook fan page. What this will ultimately do is eliminate one step for yourself. As you drop your blog post link into your Facebook fan page it will automatically create a link in your Twitter account for you. This is one great and convenient way to not only drive targeted visitors to your website from a variety of Twitter users but also build up your Facebook fan page as well.

This takes time so it is important to start doing it now and be consistent with it. Online marketing takes time to grow like anything else. Over time you will slowly start to build up followers on your Twitter account and fans on your Facebook page. As the search engines evolve even more they will require an element of social interaction through all the various social platforms in order to really help your SEO efforts.
by Nick Stamoulis

Gasta News : NISP Event

2010-01-20T09:57:00.000-08:00

“From Start-Up to Success Story; The Leadership Challenge”

This event will be hosted by subject matter specialists from Belfast based consultancy Goldblatt McGuigan (www.goldblattmcguigan.com) with a highly experienced expert panel of successful entrepreneurs including Bro McFerran of Allstate, Jayne Brady of Intune Networks and Philip Cassidy of gem.

Programme Overview:
What is your career path? Do you have the tools you need to grow and lead a successful team of talented people? Are you confined to a tech founder’s life of start-up after start up or can you play a leading role in helping to grow a business that you have founded?
Join us on 4th February for an information workshop to discuss the key challenges and opportunities facing start ups in the development of strategic leadership capabilities to help propel a business to the next level, covering:

• EQ versus IQ.
• Role evolution with organisational growth.
• Connecting with employees and followers.
• Leading growth.
• Experiences and stories from those that have made the transition.

The seminar will be led by Rupert Johnston and Caroline Duffy of Goldblatt McGuigan, supported by panelists including Bro McFerran, Jayne Brady and Philip Cassidy.

Who should attend?
Frameworks Entrepreneur workshops are professional development programmes, scheduled throughout the year. Attendees are generally founders, CEOs and managers involved in strategic business growth and development, or scientists or technology experts considering a business start-up.

Date: 4th February 2010

Time: 08.00am – 08.30am Registration and breakfast
08.30am – 09.30am Programme
09.30am – 10.00am Q&A

Location: Northern Ireland Science Park, Queens Island, Belfast

Cost: Free of charge

Contact: Roisin Clancy, Northern Ireland Science Park
Tel: 028 9073 7920 Email: nispconnect@nisp.co.uk

Note: Breakfast will be provided for participants

About NISP’s Frameworks Entrepreneur Workshops
NISP offers ongoing educational opportunities for entrepreneurs building and growing innovative hitech, biotech or cleantech companies and offers member companies the opportunity to provide expert content to a responsive, interactive audience.
Many of today’s business founders and future entrepreneurs have scientific and technical backgrounds but have had limited experience in industry, so they often lack exposure to critical information which is essential to leading a start-up. To fill this gap, NISP offers Frameworks Entrepreneur Workshops to provide these bright leaders with the vocabulary, foundations and framework around which they can build awareness of the many disciplines they will oversee as “C” level managers”

About NISP CONNECT
NISP CONNECT is an independent, non-profit organization fostering entrepreneurship by accelerating the growth of promising technologies and early stage companies. Our core purpose is to connect people, technology and capital to drive innovation and create wealth through building high value IP based companies in Northern Ireland. We want to help to establish a thriving entrepreneurial eco-system where innovation, vision and talent flourish.

A collaboration between Northern Ireland Science Park (NISP), the University of Ulster and Queens University, Belfast, NISP CONNECT acts as an ‘honest, neutral broker’ within the region through provision of direct delivery programmes, mentorship/coaching services, educational seminars and events geared at developing and encouraging entrepreneurial ideas, talent and leadership.

Gasta tech update: Google Penalty

2010-01-18T10:55:00.000-08:00

If Google drops your site from Rankings

This happens to website owners and business owners from time to time. If you feel that your website has been given some sort of Google penalty then the best thing you can do is to first stop any new online marketing and make a list of all your search engine optimization and internet marketing efforts that you have executed for the last year. Sometimes the problem could be one minor link sitting on a website or it can also be a much deeper rooted issue that has been building for some time. You might have been given a penalty at Google if your rankings suddenly dropped (not the normal ranking fluctuation) or visitors from Google dropped over time. In drastic situations, your website is unlisted from Google. If your SEO efforts are white hat (following Google’s webmaster guidelines) then there are places to start your hunt and discovery to solve the Google penalty problem.

Here is a short list of some suggestions to consider if your website has been given a Google Penalty:

• Google Webmaster Tools: If you don’t have Google webmaster tools installed on your website yet even without the penalty this should be the very first step you take. Google webmaster tools allows you to see what types of links are pointing directly to your site. This will be a very good and important starting point for your investigation. Once Google webmaster tools is installed take a step back and go through all your links. Make sure none are point from any spammy or irrelevant websites. If you have found any that might not be right for your website you will have to contact blog and website owners to remove the links. By installing Google webmaster tools on your site you also show the search engines that you have nothing to hide and you welcome them to look at your efforts.

• New Website Changes: If you have made any website changes over the last six to twelve months go through all those changes. Identify any new content that might have a bit too many keywords listed in it or if you have updated any links to any of your pages make sure you did not add to many links or links pointing to sites that Google does not like. Per Google guidelines a web page should not exceed fifty links. You don’t want to make too many changes backwards just yet. Make some and then wait and give it some time to see if that was the issue. Once you have a penalty it could take some time along with trial and error until you find the problem.

• Google Analytics: Check your Google analytics (or your web stats program) to see when the problem first started occurring. You will quickly be able to see where the dip in traffic occurred and allow you to associate with what possible marketing efforts where conducted at that time for the problem to occur.

In conclusion stay calm and use your analytical hat to be sure you have covered all of the bases. Also, be sure to spend time learning (before there is an issue) search engine optimization best practices and Google’s webmaster guidelines as well.

Gasta Search Engines Monthly Breakdown

2009-10-26T19:09:00.000-07:00

Gasta Tech News: Hitwise Monthly Report

New York, N.Y., Oct. 19, 2009 - Experian® Hitwise® announced today that Google search properties accounted for 80.46 percent of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009. Yahoo! search properties, Bing search properties and Ask search properties received 7.99 percent, 7.65 percent and 3.09 percent, respectively.

The remaining 46 search engines in the Experian Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.

Percentage of Canadian searches among leading search engine providers

Domain August 2009 September 2009 Month-over-month percent change
Google search properties 79.96% 80.46% 1%
Yahoo! search properties 8.38% 7.99% -5%
Bing search properties* 8.10% 7.65% -6%
Ask search properties 2.78% 3.09% 11%
Note: Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users. The percentages for the search properties include the .ca and .com domains.
*Includes executed searches on Bing, Live.com and MSN search but does not include searches on Club.Live.com
Source: Experian Hitwise
Longer searches increase this past month
Searches averaging five to more than eight words in length increased 1 percent between August and September 2009. Searches of eight or more words increased 3 percent. The same time period showed that shorter search queries - those averaging one to four words long - were flat from month to month. Searches of two words comprised the majority of searches, amounting to 25.73 percent of all queries.

Monthly U.S. keyword breakdown by percentage of clicks
Subject August 2009 September 2009 Month-over-month percent change
One word 25.53% 25.29% -1%
Two words 25.86% 25.73% -1%
Three words 20.68% 20.64% 0%
Four words 12.47% 12.64% 1%
Five words 7.00% 7.09% 1%
Six words 3.76% 3.78% 1%
Seven words 2.04% 2.08% 2%
More than eight words 2.66% 2.74% 3%

Note: Data is based on all searches conducted on all search engines on a 12-week rolling period (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users.
Source: Experian Hitwise
Search Engines top-visited category
Experian Hitwise separates Web sites into more than 165 industry categories, and the Search Engines category came out on top, capturing 28.18 percent of all Canadian Internet visits in September 2009. The Business and Finance and Entertainment categories received the next-highest number of visits, with 15.02 percent and 14.82 percent, respectively. The categories that received the largest gain from month to month were the Sports-Fantasy category, increasing 157 percent; the Community - Humanitarian category, with a 150 percent increase; and the Computers and Internet - Internet Advertising category, increasing 114 percent.

Top 10 most popular Canadian Internet categories
Category August 2009 September 2009 Month-over-month percent change
Search Engines 28.18% 25.84% -8%
Business and Finance 15.02% 14.60% -3%
Entertainment 14.82% 13.44% -9%
Portal Frontpages 7.05% 11.50% 63%
Social Networking and Forums 10.84% 9.41% -13%
Multimedia 10.09% 9.07% -10%
Banks and Financial Institutions 8.48% 8.12% -4%
Shopping and Classifieds 7.04% 6.63% -6%
News and Media 7.27% 6.62% -9%
Email Services 4.57% 4.09% -10%

Note: Parent categories were used except for Computers and Internet, where we used the subcategories Search Engines, Social Networking and Forums, and Email Services. Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users.
Source: Experian Hitwise
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com/ca.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Gasta advertising

2009-08-31T07:49:00.000-07:00

veteran ad man Herschell Gordon Lewis isn’t smitten with social media. Blogs, Facebook and Twitter aren’t likely to win his heart as marketing mediums.

Lewis, principal with Lewis Enterprises, a Fort Lauderdale direct marketing firm, spoke last week to the Florida Direct Marketing Association, where some 70 attendees were eager to hear his take on smart direct marketing copy.

These marketing executives had come to learn from a man who made his reputation as a direct marketing copywriter for such clients as Mazda USA, QVC, Omaha Steaks, AAA and the United Nations Children’s Fund.

In the business since 1973, Lewis is no traditionalist. He embraces e-mail – or any medium that can be tested and proven. Regardless of the channel, effective direct marketing is about “force communications,” or writing that “causes or convinces somebody to perform a positive act – without being objectionable or obnoxious.”

“Too many people assume that the ability to string words together and the ability to use words effectively to generate a positive reaction are parallel,” said Lewis, who seems to relish his role as a marketing provocateur. “They aren’t, any more than a business analyst is parallel to a salesperson whose writing goes directly to the bottom line.”

Lewis gave the FDMA audience a few tips to improve their skills:

* Consume, collect and compare advertisements. Read and analyze ads that speak to you – and those that don’t.
* Know and write for your audience. Forget the client, editor, yourself or the awards. Pinpoint the target audience’s demographics, and write only to them.
* Use actionable words. Instead of learn, submit or required, say discover, send or necessary. Avoid using quality, service and value; needs as a noun; “means business;” “when it comes to …” or “what’s more ….”
* For grammar, bulleted lists are strong. One exclamation point or question mark will do. And, “if your ad needs an asterisk” that leads to fine print at the bottom, he said, “then get another lawyer.”
* Offer “to you, from me” deals with a deadline. Exclusive deals from marketer to customer with a deadline drive readers to action.
* Be dispassionate about your written product. Don’t fear others’ edits of your work – including your own. In fact, leave time for the editing process. Lewis often completes his projects a day or two early so he can review his finished copy. “It gives me he chance to correct it before somebody else looks at it.”
* Embrace technology and old-school methods. E-mail is the ultimate “arm around the shoulder” bond builder. Effectively integrate traditional and modern tools for maximum results by increasing informality and persuasion, and a promise of fast action, recalled Jeff Yaniga of Pitney Bowes Management Services.

Lewis implored people to write as they speak – in quick bites, offering fast action and providing validation of the offer’s premise. Use specifics, not generalizations. On Web copy, offer ample chances to “click here.” Use a recipient’s first name whenever possible – but test the mailing to ensure the code doesn’t result in [FIRST NAME], Lewis warned.

“It never fails to amaze me how he continues to reinvent the top tips of copywriting based on today’s media,” said Dale Filhaber, president of Dataman Group, a Boca Raton direct mail and telemarketing list company. “Ten years ago, we talked solely about direct mail. Last week, we discussed 21st-century electronic marketing trends.”

FDMA President Ronald Brauner, VP of marketing communications with Assurant Solutions, appreciated the “welcomed reminders of not being afraid to ask for the sale and telling your prospect exactly what you want them to do as a result of being exposed to your marketing message.”
Ad shop pulls Lottery protest

Fort Lauderdale agency Zimmerman Advertising, which was scheduled next week to have its protest heard regarding the Florida Department of Lottery’s handling of its advertising account review, has withdrawn its protest, Lottery officials said.

Zimmerman claimed that review evaluators “either failed to follow the instructions, misunderstood the instructions, or followed the instructions in an inconsistent manner,” according to its protest.

With the Notice of Voluntary Dismissal, St. John & Partners Advertising and Public Relations of Jacksonville will be named to handle the three-year, $80 million account, Lottery spokeswoman Jackie Barreiros said.
jeffzbar@gmail.com | (954) 346-4393

Europasearch the future of contextual search

2009-08-10T06:58:00.000-07:00

Europasearch.com offers the best value for money contextual advertising platform on the web. The platform is called SearchMatch, and what is unique about Europa SearchMatch is that it allows your advert to show in the number one position for your Keywords,with no competitors. The Keywords are yours as you have purchased them already for 1 month, 3 months, 6 months or 1 year. No one can competitively click on your keywords to waste your money or raise the price of PPC, because there is no PPC. Get it? You buy your niche or direct marketing keywords for a 1,2,3, month or 1 year period.

The SearchMatch platform also allows you to buy your keywords only across the regions you are intersted in as your target market, North America, UK /Ireland, Central Europe,China, Japan, Australasia. The Keywords you buy may only be relevant to you or your brand, like 'Gucci Bags' or may be generic like 'Car Insurance'. Your keywords might be seaonal like 'Christmas hampers'in which case you may only need them for 3 months of the year for a specific region. The SearchMatch platform is the worlds first truely anti click fraud service that enables and empowers the advertiser to run the top competitive keywords to suit their budget. Not only that the Unique Five Star number one position will start to develop organic traffic as it picked up by Google and the other major search networks as a backlink on The Europasearh network.

Europasearch is a blended search engine that will bring up results for videos, news, images, and web results with one mouse click, your ad will appear across all the blended search services, so if someone searches for a how to video on 'Christmas hampers'your advert will come up first on the video search as well as the web results index. this is a great service and great tools are available on the search results page for sharing results with LinkedIn, Twitter, FaceBook, and Digg.

Europasearch currently has 165 web search engines launched across global regions and is now offering a white label search solution for countries, cities, industry, or towns. to find out more about the white label hosted search solution contact bizz@amiwired.com.

Gasta and the future of contextual search

2009-08-10T06:17:00.000-07:00

Gasta and the future of search
I can’t find my phone. What are my options for locating it?

1. Look for it
2. Ask others if they’ve seen it
3. Phone it

I would probably apply those strategies in that order as each fails. Of course, what I really want is for my phone to magically appear in my hand whenever I need it. That would be nice.
Search on the internet today is somewhere between a technology-driven stage 1 (Google, and minor variations like Wolfram Alpha and Bing) and a people-driven stage 2 (Digg, StumbleUpon, Twitter, Amazon recommendations). One might stretch the metaphor to argue that RSS, Google Alerts and the like are forms of stage 3; I’m not sure I would agree.
Technology markets typically display the following characteristics.
- Incumbents are displaced by products that are an order of magnitude better, not just 20% better.
- Product evolution is about adding value by getting closer to the user
The Internet has evolved. It has become more personal, less about static home pages and more about communication and collaboration (behaviour rather than data). This is what we would expect: The Internet is moving closer to us.
But what most people think of search has not changed significantly:
For the first 10 years, the web was primarily just a bunch of pages, and Google was an excellent tool for searching primary data.
Then we started doing mashups and social networks; these are essentially derived and dynamic forms of data and it’s not that we search differently, per se, but that we simply don’t think about search in these arenas in quite the same way. How many links away from me are you in a social network? Who is listening to the same music as me on Last.fm? What relevant experience do we have within our business? What houses are for sale on my street?
Inevitably, search will move closer to these problems, because these problems are closer to us.
Context is King
The end game for search is recognizing a context where an answer should be presented rather than sought. There are a few candidates in this field.

The semantic web garners a lot of attention (or at least it did once!). It attempts to wrap content in more meaning by enriching it with relevant keywords (I know this is a simplification, but really, who cares?). It is a rather an old fashioned view of the web because it solves an old fashioned problem — find relevant pages. It’s not that there is no room for innovation in this arena it’s jut that Google does this so well, you’re only ever go to be picking at their leftovers. Start-ups entering the search arena should be focussed on a different set of use cases.

There is a lot of talk about real time search but I think it is confused. Nothing is real time, particularly the typical examples that are given like Twitter (go talk to guys that build financial trading systems about “real-time”!).
Further, it is a rather unattractive property. I want data to arrive at the right time and real time is a narrow set of those cases (your house is on fire!). But we don’t understand what right time means so we’ll shove it at you whether you like it or not, so that when you actually need the data, it will have disappeared down the drain with the rest of the contents of the firehose.

Which returns me to my opening gambit. I want my phone to appear in my hand when I need it. How do we know when I need my phone? We start with behavioral triggers (he put his hand to his ear!) and continue to layer in those activities that provide meaning such as task-lists (I must order my groceries) or conversations (they are discussing the price of tomatoes).

Put that way it sounds a lot like the future of search belongs to collaboration: ‘What am I working on with you?’ is a the kind of behavioural question we could hang a new form of search off. What do we have to do to complete this project? That’s a context begging for unsolicited answers.
The future of search is not about better text fields and faster, smarter indexing; the future of search is about you and me.
This is a guest post by Jasper Westaway of OneDrum. Throughout the summer we’re running guest posts we like - exclusive to TC Europe - written by people on the tech scene in Europe. If you’d like to contribute get in touch. More info here.

FAQ on Gasta white label solution

2009-08-09T08:14:00.000-07:00

FAQ on Gasta white label solution

How will our branded site receive traffic?

a) Case 1 - A new domain with no existing traffic or index on Google

· As a Gasta Partner you will be connected with 200 active sites on the Gasta Network that have over 110,000 indexed pages in Google

· Our network will cross promote you internally across all our sites (http://gasta.com/ads/adnetwork)

· Gasta serves between 250k to 500k searches a day <-- We will push you domain

· You domain will be picked up and indexed on Google within 24-72 hours of launching

· Case example Gasta.cn <- when initially launched it was index with over 12,000 pages on Google with 6 weeks

b) Case 2 - Existing domain

· You can bring in an existing domain

· As previous applies.

Will we need to SEO the site our selves

· No, our sites are completely SEO optimised using our platform. The only thing we start out doing is creating a dictionary of keywords that describe your site (see - baroneracing.com HomePage) - this leverages and helps search engines both understand and create an index for you site.

· Our system takes care of the rest - for example Google SiteMaps, Meta Titles etc.

· We can provide you with a complete admin interface that allows you to tweak and add keywords and SEO mark-up or we can care-take this for you.

Who will host it?

· We can will host it - however we can offer to install the site on your own server if you wish.

Can we customize the links on the home page

a) Standard implementation (eg. baroneracing.com or gasta.com)

· Yes, the home page is completely customisable.

· The standard layout will allow you to change the keywords (tabbed directory) and ALL text on the home page.

· This is controlled from your admin area, or care-taken by our support team.

b) Custom implementation

· We can 100% create a customised homepage for you - alternative designs or new features as you request

Will there be adsense ads in our result page

· You can turn ads on and off via the control panel.

· If you wish to have adsense (or any other simliar third party ads) you can control them from you control panel.

· Your ads, your revenue, your option.

Note: On Ads

· The Gasta White Label has it's own version of adsense built in. We call these 'InstantAds' and 'SearchMatch'.

· Using the example http://gasta.com/Search/casino

o Draw you focus to the top left logo and the grey bar - directly below this is 'SearchMatch'.

o Now to the right column and at the top - notice your ad - this is 'InstantAds'.

· You can control the number of ads you wish to display in each unit via the admin.

· Both ad types can cross pollinate with each other.

· The Ad scope (this is how the system decides what ads to be displayed) can be set to 'exact' or 'universal'

o 'exact' is a direct keyword or contextual match

o 'universal' - display an exact match first (if available) and always display 'ad stock' regardless.

In addition

· You can sell you ad space if desired directly.

· You can create your own network of related sites.

· You can export you ads to existing sites (similar to Google Adsense)

· We can sell ad space for you.

· Turn the feature off.

I would suggest that the ads system be filled with a library of your corporate and associated network services and set to universally be displayed.

Gasta white label solution comes in three partnered solutions.

Basic

· We retain control of all Ads and Revenue including Google, SearchMatch, InstantAds and other third party campaigns

· Only the logo and keywords can be customised

· Branding and Copyright remains as part of the Gasta Network

Partnered

· As part of the Gasta Search Network all advertising revenue sold to third parties via your domain is split evenly on SearchMatch & InstantAds.

· All third party advert revenue (eg. Google Adsense, Trade Doubler etc.) on your site is 100% is retained by your company.

· You will receive a 50% discount on all adverts you place across the entire Gasta Network.

· Ad revenue sharing is completely optional. You may turn the ad system off.

· Initial set-up cost

Dedicated

· 100% Control of Ad system and 100% retained Advertising revenue

· 100% Branding as Your Company

· Create your own Exclusive Ad Network and Ad Content.

In addition we can provide you with a completely bespoke design. We can offer to redesign the home page or results page to suit your company needs.

gasta web 2.0

2009-08-08T12:28:00.000-07:00

About Gasta
Started in Belfast, Northern Ireland in 1998 Gasta is a global search engine and web directory. Translated into six Languages, Gasta has now launched search engines in Spanish, Italian, Japanese, Chinese, French, & German,

Gasta has now launched SearchMatch paid inclusion programs for all 400 of its search engines and sees paid listings as the future of Internet marketing enabling and empowering advertisers to bid on niche contextual Keywords and phrases that are directly related to their business. Gasta organic growth of traffic extends the long tail of keywords and adds added value to all our client campaigns.

Platform
Gasta is written in MVC Asp.net, C#, and XML, Jscript,

Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.

Geo Targeting
Gasta automatically includes effective Geo Targeting of advertising across regions so the user searching in Dublin receives adverts from Dublin and UK Regions and the user searching in New York receives inventory from USA regions.

More than 97% of gasta.com users live and/or work in the regional search areas the index is aimed at. This offers an extremely focused way of targeting prospective customers. Localize to globalize. With Gasta.com you the advertiser only pay for the traffic you receive. Gasta.com has a unique featured Site scheme allows you to directly gear expenditure to traffic. This is the most cost effective method with no wasted clicks.

Diverse User Base

Gasta.com search results are rendered by a network of Search Partners ranging from major Internet brands to organizations who specifically address the Region. Gasta has also implemented social marketing tools on all search results to share video, news, images, blogs, and web results as well as the actual SearchMatch ad itself. A unique service for a search engine.
Gasta.com has a more focussed appeal because it is targeted directly to a local audience

Ad Management
24/7 Ad Campaign Management access your account and manage your listings 24 hours a day, 7 days a week, with the gasta.com Management and bid System

Gasta white Label solution
The Gasta Hosted white label solution can be launched in a matter of minutes and offers a variety of solutions and ad platforms to Partners. These search engines can start earning revenues as soon as they are launched with a variety of monetisation features such as preloaded Google Adsense and SearchMatch and InstantAds platforms. Gasta has now launched white label partner sites in India, USA, and Australia. We are currently seeking regional partners in China, Singapore, and Latin America.

Partners
Gasta partners include:
Services: Microsoft Bing, Google, Miva, ABC Search, Adify, BT, Mirago UK, Admeld, Adconion,
Social Marketing: LinkedIn, FaceBook, Twitter, Digg, Stumbleupon, Bebo,
Content : BBC, Irish Times, Irish News, Belfastmedia group, FlashSeek,
Francis Higgins
bizz@amiwired.com

Gasta SearchMatch

2009-08-07T09:56:00.000-07:00

Your Customers Are Online: Can They Find Your Website?
The search world is fluid; keywords, rankings, links and more change everyday, and define your brands online success or failure. Help your customers find your products and services by effectively promoting your online brand with proven techniques. A recent Datran Media survey found 57% of marketing executives identified search marketing as one of the strongest advertising mediums for their company. Another 54% indicated that they have increased budgets for search while decreasing offline and direct marketing efforts.
Gasta SearchMatch™ now offering the best value for European keyword advertising across 200+ internet search engines. Get your niche targeted keywords now with a unique Instant Ad Free/

Social Marketing Services
Gasta now offers the ability to share web search results, videos, news items, images, and Blogs with your chosen social networking partner site, Gasta now has social marketing links with FaceBook, LinkedIn, Twitter, Stumbleupon, Bebo, and Digg. This service not only offers an added value to our users but also greatly assists our advertisers with their social marketing and brand awareness campaigns.

Gasta Tech News: NISP CONNECT’s Expanded £25k Awards

2009-03-26T08:55:00.000-07:00

NISP CONNECT’s Expanded £25k Awards renews its ‘search for the next big thing’
Following a record performance in 2008, Northern Ireland Science Park (NISP CONNECT) has launched an expanded £25k Awards for this year’s search to uncover ‘the next big thing’ within the local research and business community.
Sponsored by the Bank of Ireland, Invest NI, QUB and the University of Ulster Business School, NISP CONNECT’s £25K Awards have been designed to flush out Northern Ireland’s hottest intellectual property concepts and then transform them into commercialised, market-ready products.
2008 was a breakthrough year for the £25K Awards:
• a record 71 teams entered
• of last year’s top 20 finalists, 18 teams plan to execute their business models by incorporating a company or licensing their technology
• 40 people from the private sector volunteered support to mentor or judge the teams
• two of the biggest names in UK venture capitalism were drafted in along the way to judge the finalists: Donald Fitzmaurice, Partner at ePlanet Ventures which has yielded successful exits with an aggregate market value of over $20 Billion; and Sigurður Sævarsson of Thule Investments.
As a result, additional research centres – Agri-Food and Biosciences Institute; QUESTOR; College for Agriculture, Food and Rural Enterprise – are getting behind the awards for the first time.
NISP CONNECT Director Steve Orr said it was “hugely encouraging to see all sections of the business and research community working together and demonstrating the practical benefits of being associated with the competition”.
He added: “This competition is all about tooling up young innovators for the marketplace and creating a much-needed pipeline of new start ups. And this year we intend to broaden access to the wider research community and to focus on creating even more business start ups.
“The level of support and advice available through the £25K Award is invaluable for start up companies – more so in the current climate. We want to see ever greater numbers of entrants coming forward and successfully going to market.”
Bernard Rooney, Bank of Ireland Regional Manager, Commercial Banking, said: “Following the success of last year’s £25k Awards, Bank of Ireland are proud to announce that they will be renewing their sponsorship for 2009. Building on our partnership with Northern Ireland Science Park, we are pleased to be associated with ‘the search for the next big thing’ and to assist in any way we can to help bring innovative concepts to the market. This can be through offering financial advice and support along with Bank of Ireland packages such as Essential for Business tailored for start-ups and SME’s.”
Bernard added: “£25k Awards is a prestigious competition, providing an excellent opportunity for individuals or teams to think differently about their innovative project or ideas and provide more value for the end user, with the assistance of mentors. There is a key theme of forward thinking within the awards as it focuses on innovation and its main purpose is to identify, qualify, prepare and present technological projects or services that will lead Northern Ireland down the route of innovation and help create jobs in the future. It will be interesting to see what entries come through this year’s £25k awards in its 9th year of running.”
Concluding, Steve Orr said: “NISP CONNECT is designed to bring people, technology and capital together to drive innovation and create wealth. Participation not only improves end product, but also boosts the confidence and competencies of people behind the product. We are determined to continue to expand and extend the benefits of the £25K Awards to an even wider spectrum of people.”
To enter, participants must submit a two-page concept plan within one of four categories (Hitech; Biotech; CleanTECH; and Digital Media) by the deadline of Friday April 24 2009. Following this, the next phase of the awards will see the field whittled down the best 20 teams who then go forward for the QuickPitch Competition.
Further information on how to register is available online at http://www.nisp.co.uk/25k-award-09-home.aspx and by contacting Roisin Clancy on 028 9073 7800.

Publisher Contact Information:

Northern Ireland Science Park
028 9039 3837
g.mcgimpsey@morrowcommunications.com

Top SEO Services for Belfast, Northern Ireland.

2009-03-12T10:36:00.000-07:00

Gasta.com is the grandaddy of online marketing in the Northern Ireland region having been online in one form or another since 1997 AMI have been working consistently with a network of groups, Surfni.com, and small SME's to develop a sharp and professional service. SEO was relatively slow to catch on in the region and now good seo services are a compelling and dynamic part of the Northern Ireland online strategy.
Gasta.com offer the consistently best services in SEO and Oraganic and Paid listings through its massive search engine network across all of Northern Ireland and well beyond.
There are many other smaller companies that offer seo services In Ireland but none can compare with The InstantAd and SearchMatch services on the Gasta Network. InstantAds alone offer unlimited keywords and the top 5 star rating of SearchMatch in the number one position is hard to beat.

Another company that does good work and has a good work ethic is CodeFixer Run by former Gasta employee Michael Wall CodeFixer is full of tips and tricks accumolated with almost a decade of expierince.